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Global Strategic Management (L+E) (03SM22MO0063)

ECTS

6

Faculty

Wirtschaftswissenschaftliche Fakultät

About the Course

Global Strategic Management addresses the challenges confronting managers and firms competing internationally. The course focuses on multinational enterprises ("MNEs"), which own or control significant resources and operations in several, often disparate countries, cultures, and markets. An MNE's performance depends on internal and external income streams denominated in multiple currencies. MNEs have operations situated in localities with different and often face conflicting public policy priorities, product preferences, and standards of ethical conduct. The context creates strategic challenges that are distinctly different from operating in a single country.


The overall theme of the course is understanding the MNE: how it is structured, how it competes, and how we explain persistent differences in performance between the MNC and its various rivals. The overall aim of the course is to understand how strategies carried out by the MNE in an international context is different from firm strategy in a purely domestic setting.


The course will consist of lectures and case studies.

Your Instructor

Prof. Thomas Keil

Prof. Thomas Keil
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